Eva NYC

BEAUTY BRAND AMBASSADOR CAMPAIGN

As an Eva NYC beauty brand ambassador, Mya Riggins created short-form haircare content showcasing everyday styling routines and product education. The campaign extended beyond social content to include on-campus sampling events at Ohio State University, driving hands-on product discovery among college audiences.

DETAILS

Brand:  Eva NYC

Deliverable:  Short-form social content, product sampling, event support

Concept:  Everyday haircare routines and community engagement

Platform: TikTok, Instagram, in-person events

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Community Engagement
Mya Riggins x Eva NYC campus brand ambassador Ohio State University sampling event October
Eva NYC dry shampoo and hair products displayed at Ohio State University campus sampling eventambassador Ohio State
Mya Riggins x Eva NYC campus sampling event brand ambassador Ohio State University